Commercial PORTFOLIO
Catapult Sports
Catapult Sports (ASX: CAT) engaged in 2013 following 5 years of US market entry attempts, yielding $142k in total revenue. In year one we achieved $5.1M in sales through the value ideation process. Catapult successfully achieved IPO in 2016 on the back of the works scaling northern hemisphere sales, with a current valuation of over $250M USD.
Chinatrust Brothers
Chinatrust Brothers Baseball (CPBL) averaged over 800 man games lost per season from 32 soft tissue injuries experienced in season. AthletiQ's high performance model was installed and over a 4 years term, achieved a world's first- the only professional season without a day lost to injury.
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Kinetyx Sciences
Hired by Lance Armstrong's Next Ventures team, Kinetyx Sciences took on a major task- to be the first qualified pressure sensor devices measuring foot-ground interactive dynamics in athletes. AthletiQ designed a narrative for sports, inclusive of a detailed podcast series, value ideation around preventable injury, turf and grass field dynamics, and R and D in association with nike.
Zone 7
Zone7's early entry into sports was challenging. The 'stop-start' dynamics of U.S. sports, fueled by early stage GPS technologies with reduced accuracy (2 meter error coefficient) yielded minimal change or insight in the U.S. sport athlete ecology. This first venture in artificial intelligence in sport showed that the need for higher levels of wearable accuracy, or improved smoothing algorithms will be a key to performance enhancement and injury reduction.
Whoop
Whoop was in its early stages when Gary McCoy joined the organization as Executive Vice President of Performance. With a strong pro team strategy, McCoy drove Whoop from 3 organizations- to 51 using the product over a 12 month term. Indicating practitioner value in having recovery and readiness data is critical in professional sports. The optically derived photoplethysmogram (PPG) can be used to detect blood volume changes in the microvascular bed of tissue with limited accuracy.
Cybex International
Prior to wearables, improvements in human performance were often derived in the weight room. McCoy was hired as Cybex's global director of education in the mid 90's, and drove Cybex from $28M to $118 Million in sales over a five year term. Product design of institutional staples such as the Cybex Arc trainer and VR2 product lines disrupted the industry towards more biomechanically favorable products.
Peak Ai
Peak Artificial Intelligence was an early entry into sports to leverage natural language processing for emotional and cognitive load measures for athletes. McCoy was appointed CEO for a 15 month period to drive the brand into professional and olympic sports markets.
Baseball Australia
As Head of Performance for Baseball Australia, McCoy drove recovery and training strategies for the organization during two periods and two changes in coaching staffs. Team Australia was ranked 14th in the world and through tireless modeling of data and communications with coaches achieved a placement of 6th through success at both WBSC, Premiere12 and WBC events.